Last week I talked about hiring a coach or mentor to up level your life and business. Now that you have that perfect coach or mentor, we need to chat a little bit about the copycat syndrome.
As I am sure you can gather from the name, the copycat syndrome, is when, well . . . we copy people in our life or business.
Now why the heck would we do such a thing?
Gosh, we just found this dreamy coach that has this dialed in message, they have this unbelievable brand and clearly they have it all figured out. And you say, “ I want what they have! If I just do what they are doing, I will get their results! Right?”
Wrong! Well, partially wrong.
It’s not that simple. I mean, yes, there are obviously things you might want to consider copying or maybe a better word would be following—like advice on how to market, the practical how-to stuff of running a business or amazing life.
But what I am not talking about is copying websites, content, their personal style, their wording, their programs or offerings—or their ideas.
We’ve all heard the saying “Imitation is the highest form of flattery” but is it really?
Marketing ideas, branding ideas, things to help with the logistical aspects of running a business or having a masterful life. Yes, take that advice and integrate it into your life, but done be a copycat.
It screams that you don’t truly believe in you.
Here are some things to consider in regards to not falling into the copycat syndrome:
- Make your business + life your own. Your authenticity (or being real) is what will attract people and it’s what will make you stand out in the sea of online gurus, marketers and entrepreneurs. Copying someone else’s deal with only drive people away from you. Plus, it’s just lame.
- Its’ most easy to fall into this trap when you aren’t feeling confident, feeling a bit lost in your life and business or are just getting started in a new venture. So, remember to choose you. Choose self-care, tuning everything else out and just BEING with you. Meditate. Find yourself damnit!
- Remember to notice what you like about others and then find your unique spin on it. For example, say you really like how a coach does mostly online videos rather than blog posts. You prefer that too. You notice that they do a weekly Q and A, or something like that. DON’T copy their mannerisms or their format—do something really YOU.
- What do you love? What do people seek you out for? What would you do regardless if people paid you for it, or even knew about it? Music? Art? Cooking? Jokes? What makes you special? Capitalize on your gifts, your strengths and your passions. Use it. Find an interesting way to incorporate that into your business.
- I have found in my life and coaching business, that we people are in that “ I don’t know, I can’t figure it out, I am not sure” phase, that what they are really saying is that they are out of touch with what they want and out of touch with themselves. If you feel that way often, then I would get coaching on exactly that topic. It is beyond liberating to break free of that tormenting voice of “I don’t know.” Because the truth is—you do know.
- Take a break from everyone else’s newsletters, suggestions and idea for awhile. Get off the guru hopping! If you really can’t access YOUR voice, you need to tune the other ones out for a while to find YOU in there. Give it a break. Choose to find you by stepping away from all the other information.
In some respects, most everything is recycled information. Someone just finds a way to put his or her unique spin on it.
So, I understand that it can be hard to avoid the copycat syndrome in some respects. Sometimes it happens and people don’t even realize it, but mostly, it happens because we aren’t listening to our truths, our voices, our passions + inner fire.
Being successful in life or in your business is about being successful with you. You come first.
Being real is about being you, not about trying to be like someone else—that’s already being done. Be you, 100%, homegrown organic. That is what people are going to find the most charismatic, alluring and well, real.
Merci et xxoo
Carrie Jolie Dale